Let Go to Grow: PR Secrets, Burnout Battles & Barrie’s Rise

🔥 How Barrie Cohen Left Burnout Behind—and Built a PR Agency That Actually Gets Results

On this episode of The Shift Spotlight™, we sit down with Barrie Cohen—scuba diver, founder of Barrie Cohen PR, and the strategist behind some of today’s most visible brands.

After walking away from a toxic job, Barrie didn’t just start a business—she redefined what modern PR looks like. Think less press releases, more real relationships, smart strategy, and turning podcasts into visibility powerhouses.

In this honest, high-impact conversation, we cover:

🎯 Why most people misunderstand PR—and what actually works now

🌍 The freedom (and friction) of running a fully remote, women-led team across time zones

🧠 The mindset shift that nearly broke her—and what she learned from it

🎙️ How to turn podcast guest spots into weeks of content and real ROI

🚫 The visibility mistakes that keep founders stuck—and how to stop playing small

Whether you’re leading a team, building a brand, or tired of shouting into the void—Barrie’s approach to PR might just change how you show up.

Podcast Guest:

◾ Barrie Cohen – Founder, Barrie Cohen Public Relations

◾ Hosted by Winter Paskins | www.shiftspotlight.com

We’re always looking for inspiring guests. ➡️ www.ShiftSpotlight.com ⬅️

The Shift Spotlight Podcast is a GCE Strategic Consulting production.

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🎙️ Think you’d be a great guest? Apply HERE → https://gcestrategicconsulting.com/shift-spotlight-podcast