The #1 Marketing Mistake (and How to Fix It) with Tom Malesic

✨ From Code to Conversions — How Tom Malesic Built Websites That Actually Work ✨

In this powerhouse episode of The Shift Spotlight™, we sit down with Tom Malesic, CEO of EZ Solution, whose 25+ year journey from early web developer to marketing and IT leader is a masterclass in growth, grit, and staying ahead of the curve.

Back in 1996, Tom launched a small web design company. Today, he leads a 25+ person team spanning the U.S. and the Philippines — all built on clarity, culture, and a commitment to results that actually convert.

Inside this practical, strategy-packed conversation:

💡 The truth bomb every business needs to hear: websites that don’t convert = money down the drain

⚙️ How EOS® became the backbone of EZ Solution’s culture + accountability

🌎 Building a values-driven team that thrives across continents

🚫 The #1 marketing mistake businesses make (and how to fix it fast)

💻 Turning your website into a true sales engine with CTAs that convert and messaging that matters

🤖 The future of digital marketing — including AI video cloning and what’s coming next

🎧 Tune in for real-world strategies, bold insights, and the digital wisdom every business owner needs to hear.

Podcast Guest:

◾ Tom Malesic – CEO, EZ Solution | www.ezsolution.com

◾ Hosted by Winter Paskins | www.shiftspotlight.com

We’re always looking for inspiring guests. ➡️ www.ShiftSpotlight.com ⬅️

The Shift Spotlight Podcast is a GCE Strategic Consulting production.

💼 Ready to level up your leadership team with expert support? Explore our fractional EOS® integrator and executive services at www.gcestrategicconsulting.com.

🎙️ Think you’d be a great guest? Apply HERE → https://gcestrategicconsulting.com/shift-spotlight-podcast